Online baking company Baked In has partnered with Nestlé Carnation on its new Millionaire’s Shortbread Baking Kit.
The kit comes will all dry ingredients for an ‘indulgent’ Millionaire’s Shortbread recipe, along with a tin of Carnation Condensed Milk. The recipe makes 16 squares.
“We’ve always believed that innovation is key to driving our business forward. This launch is another way of delighting our ever-expanding customer community as we create new ways to enrich their baking experiences,” said Baked In founder Joe Munns.
“As a challenger business, to team up with a timeless brand like Carnation is a real milestone too.”
According to the founder, the kits were developed with food waste reduction in mind. “Customer habits are changing. A commitment to sustainability has overtaken the desire for convenience, which is why kits that eliminate food waste, with premium, trusted ingredients are so key.
“At the same time, there’s the magic of delighting our customer community. With Carnation we’re offering a baking experience that’s entirely new, with that thread of nostalgia running through it. We know they’ll love it.”
Baked In’s Millionaire’s Shortbread Baking kit retails for £9.99.