The Great British Biscotti Co from Jan 1st, 2021 will transition 100% into The Artful Baker business.
From Jan 2022, UK-based The Artful Baker, which produces a range of sweet and savoury biscotti, will be stripped back to 6 ‘hero’ lines, a mix of revamped and new arrivals including Triple Belgium Chocolate, Sour Cherry & Dark Chocolate, Salted Caramel, Pecan & Toasted Hazelnut, Smoked Jalapeno & Lime, Fennel, Pink Peppercorn & Salt and Sundried Tomatoes, and Kalamata Olives & Oregano.
Great British Biscotti founder Paul Rostand said: “Working with Warburtons coupled with positive feedback about our new Artful Baker single baton offerings, reminded us that we are really onto something special with regards taking a timeless classic and giving it extra integrity & category authority by only utilising best-in-class ingredients (real butter, free-range eggs, pink peppercorns, smoked jalapeno), whilst never resorting to palm oil, lazy fillers or artificial nasties. Great British Biscotti allowed us to hone our craft in creating sublime permissible treats, but now we’re in a significant growing phase, and with us looking beyond biscotti…. we needed a more indulgent brand identity to reflect our increasingly indulgent and diverse biscuit beliefs.
“This 6-strong selection not only provides the perfect building blocks for growth but acts as the perfect springboard for ‘next stage’ biscuit development beyond biscotti!”