Made For Drink unveils crisp range in partnership with English Heritage
By Flora Southey
- Last updated on
Premium bar snack brand Made For Drink is launching four crisp flavours designed to shine a light on the UK food sector’s provenance and heritage.
The ‘English Potato Crisp’ range contains English Truffle, Dorset Sea Salt, Malt Vinegar & Sea Salt, and Unseasoned Yorkshire.
The snacks have been introduced in partnership with English Heritage and intend to champion some of England’s passionate and artisanal food producers.
For example, the English Truffle flavour is made with truffles – one of the UK’s lesser-known luxury products – supplied by the English Truffle Company. The Unseasoned Yorkshire variety are made by the team at Yorkshire Crisps with potatoes that are hand cooked less than 10 miles from where they are picked. The Dorset Sea Salt and Malt Vinegar & Sea Salt potato crisps are made with the Dorset Sea Salt Company, which is re-kindling the ancient tradition of hand-harvesting salt on the Dorset coast.
Made For Drink founder Dan Featherstone said: “We’ve all learnt what really matters over the past year and that has had an impact on the food we are all starting to enjoy again. In particular, a nostalgic return to the foods of our past, but also a surge in support for small, local producers. Our partnership with English Heritage celebrates all of this and tells the wonderful stories behind many of our English food producers. Whilst we are launching with Potato Crisps there are many more fantastic products and stories to tell in the pipeline, keep watching this space.”
The five-year global licence with English Heritage will generate income to help English Heritage carry out vital conservation work at over 400 sites to keep the story of England alive for future generations.
Kingston Myles, Head of Commercial Development at English Heritage, said: “These products really capture an authentic story which is at the core of our licensing programme. I’m excited to keep exploring the history of snacking and unlocking other English producers that this range can showcase.”
The crisp range will also launch as a Christmas Exclusive into Fortnum & Mason before becoming available online and throughout the speciality food sector. All four flavours will be available in 150g & 40g packs. RRP £2.75 (150g) and £1.25 (40g).