BCAA sweets
Functional chewing gum brand Blockhead is expanding its range with strawberry flavoured prebiotic sweets containing branched-chain amino acids (BCAAs).
According to founder Danny Lowe, the functional confectionery category is on the rise. Looking to prebiotics as a guide, globally the category was valued at around $4.4bn in 2019 and is expected to reach $4.93 by early next year.
“Much like chewing gum, there has been little innovation in the functional sweets space but that’s all about to change with the launch of our new strawberry flavoured prebiotic sweets,” said Lowe.
“Our mission at Blockhead is to help people find success by helping them get into the right physical or mental state for any given taste, whilst inspiring them to get the most our of life and perform at their very best.
“Through our continued focus on the consumer and meeting their needs, we have created a functional toolkit of products that supports the ever-changing demands of modern life.”
Image source: Blockhead