UK-based baby milk brand Kendamil has launched 'the world’s first' ice cream made with formula milk. While formula milk is developed to nourish infants, this limited-edition product is exclusively for adults. Over-18s craving a creamy spoonful can request a free tub of Kendamil Ice Cream (for a limited time) at www.kendamil.com/pages/ice-cream. Kendamil was inspired to create the special snack after its recent survey revealed that one in three (33%) parents have never tasted their baby’s formula milk, with mums (34%) the least inclined. To uncover why, Kendamil asked mums and dads with children aged two or under for honest feedback on their experience with leading formula milk brands. The main deterrent is the pungent smell (37%) which one in 20 (5%) of parents describe as “fishy”. Getting a gag-worthy whiff may account for the third (33%) who presume it will taste yucky. Most parents who have sipped formula milk said “it didn’t taste very nice” (29%) with a quarter (26%) describing a “strange” tang. One in 20 parents found the flavour lived up to their “fishy” expectations, while “bitter” and “medicinal” were other observations. The resounding conclusion was that most mums and dads (59%) would not drink formula milk again. Contrastingly, an overwhelming 80% of parents have tried baby food.
Kendamil is fish oil free and favours plant-based, pure marine algae which provides a 'neutral taste and a vegetarian-friendly recipe'.
CEO and Founder of Kendamil, Ross McMahon, commented: “We are proud to launch the first ever ice cream made with formula milk. We regularly receive verbatim feedback from customers – which our recent research reinforces – about the delicious creamy taste (and smell) of our baby milks and how their little ones happily drink the full bottle. Given the surprising statistic that a third of parents have never tried their baby’s milk, we thought we’d bring it to them and let grown-ups in on the goodness with a world-first product made especially for them this summer. “We have worked passionately with the finest local farms and suppliers to develop the only British-made infant formula that’s kinder to babies and the environment. Kendamil Ice Cream embodies this spirit of innovation and we hope will encourage parents to enjoy the unique benefits of a full-cream, palm oil and fish oil-free recipe.” Kendamil Ice Cream is made for consumption by adults as a treat, to be enjoyed in moderation as part of a healthy balanced diet. This product is vegetarian-friendly and gluten-free, but unsuitable for vegans or lactose-intolerant consumers, the company said.