Popcorn Kitchen has added a new, savoury flavour to its range, in the form of Cheddar Cheese flavoured popcorn.
Launching 21 August, the SKU is made with 30% cheddar cheese. It joins other savoury flavours in the Popcorn Kitchen line, including Sweet & Chilli, Simply Salted, and Sweet & Salt.
In the sweet range, the brand has Raspberry White Choc, Choc Mint, Lemon Drizzle, and Choc Orange.
“It was imperative to both Andy and I that Popcorn Kitchen’s ongoing pledge to pure, unadulterated popcorn happiness had to encompass our island’s finest foodie traditions, and nothing in truth shouts ‘irrefutably British’ more than a top-notch cheddar!,” said sales director Louise Webb.
“As a savoury snack loving nation, cheese-themed nibbles have been a cornerstone for British snacking afficionados, albeit on many occasions the actual presence of real cheese (let alone a prime cheddar) has been a recurring dilemma.”
Marketing director Andy Valentine believes popcorn has ‘universal appeal’. “Whilst younger taste buds invariably lean towards our sweet portfolio, many of our long-standing brand diehards have told us about their craving for Popcorn Kitchen to unveil a flagship savoury flavour that resonates with their ‘slow food’ preferences, brining a little extra theatre to cheeseboards, canape trays or even as a light bite with a nice glass of something chilled.”