Diaoni Organic’s RTD coffee drinks are rolling out across WHSmith Travel Stores.
The range is made up of three SKUs: Caffe Latte Coffee Drink, Skinny Latte Coffee Drink, and Double Shot Coffee Drink.
“We are very excited to be partnering with WHSmith and launching our range of organic coffee drinks into their travel stores,” said head of UK sales and marketing Daniel Jones. “With an ever-growing demand from consumers for healthier, sustainable drinks options, we are delighted at being given the opportunity to enhance their drinks category at a time where the industry begins to recover, and we can start to celebrate travelling again!”
Matthew Raby, buyer at WHSmith said the company is ‘thrilled’ to be working with Daioni Organic. “RTD coffee remains a key growth category for us and will continue to be a big part of our strategy in 2021. We felt there was a gap in our drinks fixture for a challenger brand with a healthy, organic and sustainable option and we are pleased that the Daioni Organic range fitted the criteria.”
The SKUs are launching into 130 WHSmith Travel Stores, and is also available in WHSmith, Whole Foods Market, Amazon, Co-op Food and Holland & Barrett.