Quinola rebrand
Quinola is set to launch a rebranded range of quinoa grains in July. Quinola's new packaging focuses on the people with learning disabilities that pack these grains. Each pack will feature a portrait of a different worker amongst the 21 people working in the Le Havre workshop in France.
The grains in the packs themselves are ‘Peru's finest’, according to the brand. Grown organically and Fairtrade certified, Quinola ensure that farmers receive a minimum price for their quinoa. Much like a minimum wage for small hold producers, Quinola currently pays farmers almost 50% above market rates.
This rebrand will also see the launch of Quinola's first fully recyclable packaging. Committed to always improving, Quinola's new grains packaging is made of a single material plastic, a soft plastic packaging that can be recycled in supermarkets across the UK.
“Focusing the on-pack attention onto these workers aims to highlight that businesses can fight for social justice and equity across all aspects of their business and production line,” the company said. “The range will introduce consumers to Karine, Patricia, Sebastien and David, with hand-drawn portraits of each worker featured on different packs.”
“Quinola believe in being radically generous to everyone, they believe these people deserve wider recognition for the work they do and wish to inspire other brands to think differently about their business models. Quinola pride themselves on knowing every member of staff that work on their grains, as well as the farmers that grow the grains in Peru."
Image supplied by Quinola