XITE claims it is the first range of nootropic energy drink in the UK. Nootropics are supplements that can be taken to improve mental performance and are most often used to boost memory, focus, creativity, intelligence and motivation. Unlike traditional energy drinks, XITE uses natural green bean caffeine to energise and power up without the dreaded crash and contains three active nootropics including Tyrosine, Carnitin and Vitamin B that help support mental performance.
The range has two variants: Raspberry & Watermelon and Peach & Passion Fruit, both of which are zero sugar, naturally flavoured, vegan and diabetic friendly and full of ginseng - a winning combination to create a healthy energy drink for everyone.
XITE is available in multipacks online at and in-store at Holland & Barret (full stockists below) with an RRP of £1.49.
Oliver Bennett, Co-Founder of XITE and FIA World Rallycross driver, said: “Our focus is your mind and its potential. We have created a delicious drink that is designed just for that, using powerful nootropics, vitamins and natural caffeine to amplify your energy. We realise that doesn’t however help with the daily stressors we all encounter however which is why we donate 1p for every can sold to mental health charities whose job is just that.
“Gone are the days of cigarettes, synthetics and sugar; the new generation have left their market and are bringing a new wave of health. The trends were more obvious in our social circles: from ditching the pub for the gym, and favouring sugar free mixers on a night out.”