UK kefir brand Biotiful is expanding into coffee. The ‘UK first’ sees British cultured milk kefir mixed with cold-brewed Arabica coffee to create a ‘barista style’ beverage.
The new line contains two SKUs: Mocha and Latte (RRP £1.60 per 250ml bottle).
“We are absolutely delighted to be bringing our expertise to the coffee category as we’re looking to grow penetration beyond our current consumer base. Our new ready-to-drink Kefir coffee gives us a significant opportunity to talk to a more millennial audience by offering a luxury RTD product that contains a ‘natural uplift’ alongside all the health benefits of kefir,” said founder Natasha Bowes.
“Gut health is now one of the biggest health trends in the UK and the coffee category continues to explode. We know consumers are looking for beverage with a clean and natural ingredient list, and concerns around the downside of high caffeine and other energising ingredients are driving more people towards healthier and balanced products that achieve the same results.”
Kefir Coffee is available in Sainsbury’s and Ocado.