Spanish plant-based meat company Heura is rolling out its vegan burger into Planet Organic and The Vegan Kind in the UK.
The burger contains 85.6% less saturated fat than beef, and 11.3% more protein per calorie. Heura claims it is the ‘first and only’ plant-based burger to use extra virgin olive oil.
Essentially, the start-up has created its own ‘fat analogue’. In doing it, it has creating ‘the healthiest on the market’.
“Accelerating the protein transition is my passion and it is in technology where I find my solutions,” said CEO Marc Coloma. “Pioneers in the plant-based industry have always been our inspiration and we hope that this innovation boosts the plant-based meat category worldwide and leaves livestock obsolete.”