Cauldron Tandoori Bites and Tofu with Italian Herbs
Chilled meat-free brand Cauldron is extending its tofu and snacking ranges with the launch of two new vegan products.
Launching first in Waitrose from May, the new launch includes Cauldron Tofu with Italian Herbs & Tomato and Cauldron Tandoori Bites.
The Tofu with Italian Herbs has an RRP of £2 for 250g. It aims to take tofu 'beyond the usual recipes such as stir fry or curry' and into pastas and salads. Cauldron’s Italian Herbs Tofu is easy to use, is high in protein, low in saturated fat, a good source of calcium and made from sustainably sourced organic soya beans.
Cauldron Tandoori Bites have an RRP of £2.25 per 200g. They contain curry spices and coconut, sweet potato, kale, red pepper and carrot. They can also be used as an ingredient in Indian style wraps or salads. The Tandoori Bites are a source of protein and fibre and the tray is made from 100% recyclable materials.
“Our latest NPD is targeted at plant based considerers, those shoppers who are looking to reduce their meat intake, whether that be for sustainability or health benefits. After the most successful Veganuary to date this year, it’s important that retailers keep up the momentum by offering shoppers innovative and exciting NPD in the plant based category. The Cauldron range is perfectly placed to show these consumers just how delicious and easy plant based eating can be,”” said Tom Lindley, Head of Cauldron.
Pic supplied by Couldron