Grab It protein snacks go palm oil free in relaunch
Grab It protein snacks - formerly Grabits - have been rebranded with a new recipe that is palm oil free and has an extended shelf-life, without adding artificial ingredients.
The ready-to-eat snacks are available in five flavours flavours and are made with 100% chicken breast pieces. They contain fewer than 68 calories per stick, with 10g of protein and less than 1.3g of fat.
“We believe this is the best tasting meat snack in the market today,” said Felipe Castillo, director of marketing and innovation for the Grab It brand. “Consumers want a snack that’s not only nutrient-rich and high in protein but one that also tastes great. Grab It has it all with adventurous and international flavours, while meeting the nutritional values consumers are looking for.”
Grab It can be found in retail and convenience stores across the UK, including Budgens, Londis, Nisa, One Stop, The Range and Spar.