Kallø lentil and pea cakes
Kallø is set to launch two premium flavours of its vegan-friendly lentil and pea-based Veggie Cakes: Tomato Salsa, Lime & Coriander and Caramelised Onion Chutney.
High in protein and fibre, the new flavour variants follow the launch of Spinach & Pesto and Beetroot & Balsamic Veggie Cakes last year. The rice cake brand, which is owned by Ecotone UK, revealed the range which is driving 60% incremental sales for the category and is in the top 10 SKUs in terms of value for Kallø.
The vegetarian- and vegan-friendly snacks are available now in Waitrose stores (122g pack, RRP: £2.49). Each pack contains 13 cakes.
“Last year was the first time we had taken the rice out of rice cakes to create a completely unique and innovative concept. The launch was well received and Veggie Cakes are one of the strongest performers in our product range. Introducing grown-up flavour profiles such as Tomato Salsa, Lime & Coriander and Caramelised Onion Chutney was a natural next step as we branch out to appeal to those savoury moments and offer a versatile snack that tastes just as good plain as it does topped," Hayley Murgett, Kallø marketing controller at Ecotone UK, said.
Pic supplied by Ecotone UK