UK porky snacks maker Snaffling Pig is expanding its range with the Foot-Long Sausage Roll with Black Pepper and Ketchup.
The SKU has been developed in partnership with UK baked pies and pastries brand Peter’s.
According to Snaffling Pig, the move into the sausage roll category is part of its strategy to ‘broaden indulgent snacking appeal’ and ‘inject its signature bun formats’ into another traditional classic.
“Snaffling Pig has always been about celebrating and re-inventing the classics. We know that with some attention, a bit of love and imagination, we can create something special, for customers to snaffle more brilliant snacking moments,” said co-founder Udhi Silva.
“Our sausage rolls are equal parts convenient, comforting and at a great price point. Peter’s has such a great track record of both innovation and experience, we’re excited to launch our new range next month.”
The Foot-Long Sausage Roll launches tomorrow (25 May) into ASDA stores across the UK with an RRP of £1.69.