Romanian food company Prefera Foods is launching a line of plant-based fish alternatives into the European market.
The Unfished portfolio is made up of 11 SKUs, mimicking tuna and salmon. Unfished PlanTuna is made from soy protein and algal oil. “It delivers on all the essential nutrients of quality fish, like high levels of protein and Omega-3 fatty acids, with zero heavy metals, like mercury, naturally found in ocean-caught tuna,” noted the company.
Unfished PlantZalmon is a plant-based alternative to salmon spread, available in a 100g tube.
“We decided to develop the company’s portfolio in the plant-based category. We bet on the long-term potential of the plant-based fish category that now is in its early footsteps, compared to plant-based meat,” noted Prefera.
“It has become a clear fact that our seas have a decreasing fish population due to overfishing, multiple species of fish in the oceans are already gone. We aim to make an impact in the plant-based category and come up with a complete portfolio, which, at first glance, could be seen as a weird culinary option.
“Nonetheless, we truly believe that what we are doing now will have an important positive impact on our lives and our oceans in the future.”
The Unfished range is available in Romania and is preparing to launch into Germany, Holland and the UK.