New oat milk chocolate brand
New oat milk chocolate brand, HiP (Happiness in Plants) has now officially launched and is available to purchase. The brainchild of James Cadbury (founder of Love Cocoa and the great-great-great grandson of Mr Cadbury), the four-strong line-up promises a creamy oat-based alternative to milk chocolate and has 35% less sugar than your average bar of dairy milk chocolate.
The flavours include Smooth & Creamy, Cookies No Cream, Salted Caramel and Salty Pretzels variants (RSP £3.00/70g bar), available online and via Selfridges and Holland & Barrett over the coming weeks.