Baby milk brand Aptamil is expanding its organic range with the launch of Aptamil Organic Cereals, which are available in two tasty flavours in resealable 180g packs: Aptamil Organic Banana & Strawberry Porridge (suitable from 6+ months) and Aptamil Organic Seven Grain Cereal (suitable from 7+ months).
Made with a blend of certified organic ingredients and vitamin B1, the new range contains no added sugar or preservatives.
Paula Nelms, Senior Brand Manager at Aptamil said: “Our products are designed to support parents with their little one’s feeding journey, and we’re delighted to launch Aptamil Organic Cereals. We know how important meals times are and enjoying them together during the early years is an exciting time for families.
“This range has been certified by the Soil Association, an independent organic certification body that ensures that the cereals have been produced in line with strict organic, social and environmental standards in the EU and the UK.”
“Our Organic range is inspired by 40 years of knowledge and research in early life science and is crafted with the care and expertise we believe every parent and baby deserves. We know from listening to parents and watching market trends that parents are increasingly seeking more natural and organic options. The organic market is a rapidly growing segment having achieved its highest year-on-year growth in 15 years in 2020. With the market now worth £2.79bn, there is a clear opportunity for retailers to cater for this increasing demand.”
The new Aptamil Organic Cereal range will launch in Boots, followed by other major retailers including Morrison’s, Sainsbury’s, Tesco, Asda, Waitrose and Ocado later in the year.
Both Aptamil Organic Banana & Strawberry Porridge and Aptamil Organic Seven Grain Cereal have a RRP of £3.00.