General Mills has launched its ‘One Pot Wonders’ pilot with Michelin-starred chef Tom Kerridge and Greggs Foundation. The campaign will provide free slow cookers [and food boxes] to families during the February half-term holiday and is inspired by the business’s involvement in Marcus Rashford’s Child Food Poverty Task Force during 2020.
The pilot will help provide nutritious meals to 24 families from Tidemill Academy in Deptford, London, and Morecombe Bay Community Primary School, Lancashire; the two schools selected for the trial.
Tom Kerridge, has developed a series of six healthy and easy-to-make recipes to accompany the slow cookers and help families prepare tasty meals. The recipe book includes delicious staples such as bean chilli and winter warmers like stews.
The pilot is aimed at helping reduce child food poverty in the UK and will act as an extension of General Mill’s partnership with Greggs Foundation through their Breakfast Club programme which, during term time, provides nutritious breakfasts to schoolchildren across the country.
By providing free slow cookers, ingredients and recipe cards, the campaign pilot seeks to help build the foundations of nutritious, affordable home cooking.
Ben Pearman, VP Managing Director of Northern Europe at General Mills, said: “Supporting an end to child food poverty by helping families cook healthy and nutritious meals is a natural move for us a global food company.”
“We are thrilled that Marcus Rashford is supporting ‘One Pot Wonders’ and delighted that Tom Kerridge has provided healthy and hearty recipes for the families involved.”