French company Poulehouse, maker of the ‘L'œuf qui ne tue pas la poule’, or the the egg that does not kill the hen, has changed its image with a new logo, a redesign of the website and a new packaging. The new boxes of six eggs are available in all GMS and GSS stores that are partners of the brand in France and Belgium.
The company’s egg cartons have been re-designed in an ecological way using vegetable ink, recyclable cardboard, and compostable honeycomb part in potato starch.
Poulehouse was created in February 2017 by three entrepreneurs: Fabien Sauleman, Elodie Pellegrain, and Sébastien Neusch after realizing that 50 million laying hens were slaughtered each year in France in the egg industry. It now has 33 employees and more than 75,000 hens in its model.