Ancient, gluten-free grain
Teff is an ancient, gluten-free grain grown in Ethiopia. A source of protein, fibre, iron, and phosphorous, French start-up Bekele Hube Adama (BHA) is bringing this nutritious cereal to consumers in l’Hexagone.
BHA founder Biruk Bekele was born in Ethiopia, and today resides in South West France. Back in Ethiopia, teff is grown by more than 6.5 million farmers, and eaten by the vast majority of the population.
Bekele sources the ancient grain from farmers, before transporting the ingredient to France by boat. Once back in his adopted country, Bekele sells the teff as flour: a red teff flour and a white teff flour.
The start-up stressed its commitment to the sustainability agenda: BHA pays its workers fairly and offers long-term contracts to help create regular and stable work environments.
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