Plastic-free packaging
UK snacks brand Made For Drink is launching a plastic-free pack for its off-trade customers.
The company sells meat snacks to be paired with specific drinks, for example Chorizo Things to be consumed alongside a Rioja, or Salami Chips made for a Pilsner.
The flow-wrap pouch contains an extra 30% of product, making it a 30g sharing pack. According to Made For Drink, the new size comes at no extra cost to either the trade or end consumer.
The on-trade packs will also move to the new recyclable and compostable pouches.
“The pioneering home compostable paper pouch sees all plastic removed and replaced with two innovative layers made from biomass and wood pulp,” a company spokesperson told FoodNavigator sister publication BakeryandSnacks.
The new pack will be rolled out across Waitrose, Sainsbury’s, and Ocado – as well as select independents – from January 2021.
Image source: Made For Drink