Cadbury swaps out plastic tray for cardboard
This Christmas, Mondelēz International is swapping out plastic trays for cardboard in its Cadbury selection boxes in the UK and Ireland.
The initiative, which the Cadbury and Oreo owner says will save the equivalent of 33 tonnes of plastic, has ben applied to adult selection boxes including Cadbury’s Classic Collection 430g, Cadbury Darkmilk 340g, Cadbury & Oreo 430g, Bournville 400g and Toblerone 510g.
At the same time, Mondelēz is adding a season-specific recycling labelling programme to its selection box range in partnership with recycling label OPRL.
“Reducing the amount of packaging we put into the world, and making it easier for consumers to recycle our products, is vitally important to us,” said UK Managing Director Louise Stigant.
“The steps we are taking on our adult selection boxes, which follow the recent packaging reduction on our Cadbury large share bags, is an example of the varied approaches we are taking to tackle the shared problem of packaging waste.”
Image source: Mondelēz International