Fridge Raiders enters plant-based
Kerry Foods-owned Fridge Raiders has announced its foray into the plant-based space with the launch of new Veggie Bites.
The 100% vegetable snacks are available in three flavours: Simply Seasoned, Mexican Heatwave, and Indian Masala.
According to Kerry, the decision to expand beyond its Chicken Bites range responds to a ‘clear gap in the market for plant-based snacks’.
“We are so excited to enter the plant-based category with the launch of our new Veggie Bites range. Fridge Raiders is committed to creating real food that will sustain consumers for longer, through our investment in flavour innovation and delivering great tasting, high quality snacks,” said Senior Brand Manager Lauren Innes.
“With shoppers continuing to look for variety in healthy snacks, we are confident that our three flavours will be crowd pleasers and fly off the shelves!”
The new line will launch in time for Veganuary 2021 into Tesco, Sainsbury’s, Morrison’s, Waitrose and Boots.
Image source: Kerry Foods