Meatless Farm launches new packaging
Plant-based company Meatless Farm is rolling out a ‘full packaging refresh’ ahead of Veganuary.
The new packaging for its entire line, including its plant-based mince, sausages and burger patties, highlight the product is ‘rich in protein’.
According to a Meatless Farm packaging review carried out in June this year, 40% of meat-reducers said this was the most important consideration when choosing to try a plant-based product.
The packaging is made up of a 100% recyclable sleeve and tray and boards which are FSC certified.
“Targeting the meat-lesser is our focus and all of our communication and packaging is aiming to do that. We’ve really focused on ensuring the key motivator of ‘Rich in protein’ plays a leading role,” said Managing Director UK Michael Hunter.
“Veganuary is a key period to attract first time tryers and this packaging refresh aims to ensure they choose Meatless Farm.”
Image source: Meatless Farm