The Savourists, a new challenger snack brand, has launched of one of the UK’s first ever savoury bar ranges. Available in two flavours, a rich Black Olive & Nori Seaweed and a tangy Sundried Tomato & Herb (RRP: £1.85 / 40g bar), the bars have secured strong early listings with Planet Organic, Wholefoods and a host of independents. From 8 November they will be rolling out in Sainsbury’s as part of the supermarkets ‘Taste of the Future’ bay.
Made with real food and featuring innovative flavour combinations, the brand is on a mission to take consumers taste buds on a savoury journey. Tangy sundried tomato and rich, salty black olives & nori seaweed are combined with ancient grains including quinoa, puffed amaranth and sunflower seeds, to create bars that are full of fibre and packed with plant based protein. They are also low in sugar and gluten free.
Founder Harry Turpin said: “ At The Savourists, we are on a mission to shake up the on-the-go snacking aisle with an exciting new savoury snack bar proposition. For too long, sweet has dominated with hundreds of fruit and nut bars, often with misleading health messages and similar taste profiles. When you dig deeper into the nutritional content, some snack bars have as much as 17.7g of sugar per 35g, which is 50% of the entire bar! We want to evolve the category, that’s why we’ve created The Savourists brand. Our savoury bars are low sugar, use only the finest real ingredients and offer something completely new in terms of taste. We can’t wait to hear what people think”.