Mars Wrigley launches M&M's in recyclable packaging
By Katy Askew
- Last updated on
Mars Wrigley France is launching a new M&M's pouch that is recyclable in France as part of its commitment to ensure 100% of its plastic packaging will be reusable, recyclable or compostable by 2025.
The experimental pouch aims to reduce the complexity of the packaging layers required for its production, while guaranteeing the same quality and food safety standards for grilled products.
The new M&M’s Choco mono-material pouch is made of polyethylene instead of the multilayer polyethylene (PE) and polypropylene (PP) packaging.
M&M's in the experimental pouch are available for a recommended price of €2.89 at Carrefour stores.
This pilot project is part of Mars Wrigley's European research program to identify alternative solutions to complex plastics. After testing, Mars Wrigley will determine the most viable options to sustain in its various markets.
According to the company, the M&M’s Choco mono-material pouch is the 'first eco-design pilot project' to be launched in Europe.
“Our priority is to develop circular packaging which respects the environment. This is why we are exploring several eco-design solutions with the aim of improving the recyclability of our packaging, while at the same time contributing to the development of new recycling channels,” explained Feliks Bezati, Global Sustainable Packaging Senior Manager, Mars Incorporated.