The best vegan meat alternative award goes to…
This year, the winner for the best meat alternative has gone to Meatless Farm for its Meat Free Mince.
The ‘new and improved’ recipe is ‘packed full of taste and texture’, according to the UK-based firm. The product is made from pea, soya and rice protein, alongside chicory root fibre, vegetable extracts and carrot concentrate.
It is high in protein, provides a source of fibre, and is both wheat- and gluten-free.
According to Meatless Farm, the plant-based mince helps consumers reduce their meat intake. “Our meat-free mince looks, cooks and tastes like beef mince, making it simple to swap into your favourite family recipes,” it noted.
The company has since followed up with its first entry into the frozen foods category: Frozen Free-Flow Mince. Made from the same recipe as its fresh mince alternative, the launch responds to growing demand for frozen food, said Meatless Farm’s chief growth officer Michael Hunter.
“Frozen food is having a real resurgence, with sales up over 19% year-on-year. Heightened by lockdown, increasingly more people are recognising the value in its long shelf-life and reduced food wastage. We’re bringing to market a frozen product that meets consumers demand from a sustainability, convenience and nutrition point of view.”
Image source: Meatless Farm
