Chilled chocolate start-up Russell & Artwell is bringing ‘restaurant quality’ chocolate to consumers ‘at supermarket prices’.
Russell & Artwell is the brainchild of chocolate experts Steve Russell and Giles Atwell. With over 30 years collective experience in chocolate (having worked at Mars, Cadbury, Green & Blacks, and Godiva), the duo focuses on ‘fresh’ chocolate.
“Why are we still eating long-life chocolate, if everything tastes better fresh?” they asked themselves. The resulting SKUs, rolling out this month, are Outrageously Creamy Milk Chocolates, Extra Dark Chocolates, and Ridiculously Smooth Dark Chocolates.
According to the startup, these chocolates bring an ‘authentic richness, depth and creaminess’ to chocolate without needing lots of extra sugar. Russell & Artwell is also proud of its ingredients, which it sources from ‘small ethical producers’ – including organic cream and butter from the Cotswolds, sea salt from Dorset, caramel from Joe & Seph’s, and Colombian chocolate from Luker.
RRP starts at £6 per 90g bag, with glass jars and a subscription service in the pipeline.