Pukka Just For Two range
UK pie brand Pukka has launched new Just For Two sharing pies with Steak & Red Wine, Chicken, Ham & Leek and Vintage Cheddar & Leek variants.
It said the range is designed for two people to share and looks to target shoppers seeking something a little more special.
Rachel Cranston, Head of Marketing at Pukka said: “We’ve found that sharing pies can sometimes cause confusion amongst shoppers around how many people should be tucking in. That’s why we’ve made it clear that these pies are meant for two people to enjoy – through the name of the range, an on-pack ‘New for 2’ flash and novel illustrations to demonstrate ways the pies can be split – whether that be a nice and precise 50:50, or a bigger slice 75:25!
“The offering also uses premium ingredients, unlocking a new sales opportunity amongst those wanting a convenient and tasty sharing dinner option which feels a little more special."
The launch follows hot on the heels of Pukka announcing its new Vegan range of pies – the brand’s first step into the plant-based market.
The Pukka Just For Two range will hit Sainsbury’s shelves from 23rd September, followed by Morrisons on 12th October, for an RRP of £3 and continue to roll-out into supermarkets nationwide throughout the rest of the year.
Image supplied by Pukka