'Mess free’ Mexican pockets
General Mills-owned Old El Paso says it is launching its ‘biggest innovation in decades’: tortilla pockets.
The soft wraps are sealed at the bottom to offer a ‘first-to-market’ and ‘mess-free’ solution to consumers.
The company said the tortilla packets are set to bring 69% incremental growth to the overall category, and is forecasted to ‘open up the lunch occasion’ by 61% in the UK.
“With more and more shoppers entering the World Foods aisle, it’s an exciting time for the category – and a very exciting time for Old El Paso!,” said Old El Paso Marketing Manager Maeve Judge.
“Tortilla Pockets have been three years in the making, so we’re thrilled to finally bring them to market. Given the levels of excitement that we saw while working through consumer research to develop the perfect product and packaging, we are confident it’s truly anchored in solving a consumer need.”
Image source: Old El Paso