New meat-free burgers
Kerry Foods-owned Richmond launching new meat-free burgers today (21 September).
The move represents a ‘significant development’ for the brand – best known for its sausages – and marks a further expansion into the meat-free category.
Indeed, this latest launch comes three months after Richmond rolled out its frozen meat-free sausages. Today, the company says the range has become the number one best seller in the frozen meat-free market.
The launch of meat-free burgers allows Richmond to continue to tap into more family mealtime occasions, it said, with 63% of consumers looking for ‘healthier proteins’. The new SKU aligns with changing consumer habits, it continued, and enables retailers to offer ‘healthier choices that don’t compromise on taste’.
“We’ve worked hard over the past year on innovating our product portfolio so it reflects what families really want at mealtimes and we’ve already had some really positive responses from consumers around extending our meat-free range,” said Victoria Southern, Category & Marketing Director at Kerry Foods.
“Eighty-eight per cent of them agree this new product is suitable for both adults and children, as great tasting, fuss free meals are key – especially when dealing with different dietary preferences.”
Image source: Kerry Foods