Cadbury brings multipacks under 200kcal
Mondelēz International-owned Cadbury is reducing number of calories in all multipacks sold in the UK by the end of 2021.
Rather than reformulate to cut calories, the brand is reducing the products’ portion size.
According to the confectionery giant, the voluntary move will see 10 billion calories removed from the UK market every year.
By the end of 2020, Mondelēz aims to have all Cadbury chocolate and wider biscuit products typically bought by parents for children to under 100kcal. These include Fudge, Curly Wurly, and Chomp.
Louise Stigant, UK managing director at Mondelēz International, said the business recognises it must play its part in tackling obesity, ‘without compromising on consumer choice’.
“That is why we have been focusing on the areas we know will make the greatest impact and have been backed up by consumer research and nutritional science.”
The managing director added: “A focus on portion control is recognised as one of the most effective ways of helping people balance their calorie intake.”
Image source: Mondelēz International
