Personalised cereal covers for kids
Kellogg UK is personalising its cereal boxes as children head back to school. The concept is targeting parents of children aged from six to 10 years old, and are available until 30 November 2020.
When consumers collect codes from three promotional packs of Kellogg’s cereal products, including Coco Pops, Corn Flakes, and Rice Krispies, they can then upload a photo and a personalised message online.
Kellogg will then personalise a cereal box sleeve, including the child’s name, age, and their favourite cereal box cover.
Kate Stokes, senior brand manager at Kellogg’s UK, said the company sees the return to school as an opportunity. “Last year in the ‘Back to School’ time, we saw in increase in sales across our cereal portfolio and this year we are hoping that will be bolstered by our new on-pack promotion.
“This is the first time we have introduced personalised sleeves in the UK and we’re excited to see consumers engage on a personal level, with our much loved brands.”
Image source: Kellogg UK