Bahlsen, the German family-run biscuit company, is launching of two new biscuits, Bahlsen Choco Leibniz Baileys and Bahlsen Baileys Squares, available in most major supermarkets this Autumn.
The new limited edition SKUs have been created in collaboration with spirits brand Baileys and aim to capitalise on growth within the 'Special Treats' category.
New Bahlsen Choco Leibniz Baileys feature Bahslen’s signature crisp butter biscuit set in silky smooth irresistible continental milk chocolate infused with Baileys Original Irish Cream. More chocolate than biscuit, Bahlsen Choco Leibniz Baileys are a 'little bit fancy', the company said.
Available in 125g packs (9 biscuits) with an RRP of £1.79, the new SKU will be available from Tesco, Asda, Sainsbury's, Waitrose, Ocado, Nisa as well as selection of independent retailers.
The Bahlsen Baileys Squares are made up of a centred layer infused with the taste of Baileys Original Irish Cream, sandwiched between a wafer biscuit topped with a slab of continental chocolate.
Available to buy in 125g packs (12 biscuits) with an RRP of £1.79, the product will be available from Tesco, Asda, Waitrose, Ocado, Nisa as well a selection of independent retailers.
Julien Lacrampe, Trade Marketing Manager at Bahlsen commented: "Consumer appetite for Special Treats has seen ongoing popularity over the years, with consumers keen to have indulgent biscuits that are ‘worth the calories’, which is particularly reflected in the growth of Choco Leibniz. These two new product developments, in collaborations with Baileys, a much loved consumer treat, are some of the most indulgent biscuits we’ve created and we’re excited for consumers to enjoy them this Autumn.”