Active nutrition brand Protein Rebel is launching cricket and plant-based high protein powders.
The company said that the products include 'clean' ingredients that are 'great for the body, gentle on the gut and kind to the planet'.
Protein Rebel founder, Tim Boote, explained: “Protein Rebel is a challenger brand. We’re about doing things differently. We don’t use whey, sugar or artificial micro-nutrient blends in our products. Instead, we have clean, all-natural ingredients that are great for the body and have a low impact on the planet. In fact, we use no more than nine real-food ingredients in each product.”
“We’ve mastered making new types of proteins, such as plants and insects, taste great while retaining all their nutritional properties. Plus, our powders don’t give consumers that bloated feeling associated with whey. As crickets contain a natural prebiotic, this gives the gut a healthy boost.”
Three Protein Rebel powders are being launched:
Reload (£28.95 for 19 servings) - a cricket and plant-based high protein powder that’s great for building and repairing muscle mass;
Recover (£23.95 for 13 servings) - a high protein and high carbohydrate vegan sports nutrition powder for post-workout recovery;
Replace (£28.95 for 17 servings) - a vegan meal and snack replacement protein powder for slimming down and toning up. All are available in dark chocolate and banana flavours.
The company described crickets as 'an all-round superfood'. They are rich in protein and essential amino acids, high in iron and vitamin B12 and are packed full of prebiotic fibre making them good for the gut. Insects have also been found to be great sources of zinc, copper, magnesium and manganese.
“Crickets and plants are great sources of protein and have a much lower impact on the planet than whey. Our products are ideal for people wanting to tone-up, shape-up and feel great but in a healthy and natural way," Boote concluded.