Birds Eye’s new Steamfresh Vibrant Vegetable
Birds Eye is adding to its range of Steamfresh products, with the launch of new Vibrant Vegetable Mix in the UK. Included inside the convenient pyramid steaming pouches will be crunchy sugar snap peas and yellow carrot batons, with a sweet chilli seasoning. The new launch comes as the frozen vegetable category is currently growing at +10%, according to Neilson.
Jess Ali, Senior Marketing Manager Vegetables at Birds Eye, said: “Shoppers are increasingly conscious of how they can support their health with more nutritious eating, but without compromising on great taste and texture. We hope the combination of sweet chilli seasoning and crunch from the mini corn and sugar snap peas will help inject some colour and flavour to mealtimes, without the inconvenience and hassle of cooking from scratch."
