Pimp My Salad is launching a range of meal toppers, including Coconut Bacon, Cashew Parmesan and Activated Super Seeds.
The Australian brand was created by founders Alex Komarov and Olga Plotnikova using 'only the best ingredients', sourced from ethical suppliers. The toppers are vegan, gluten free and keto/paleo friendly.
Each topper is made using slowly dried cooking techniques, to ensure the nutrients in their ingredients stay intact, and each sprinkle of topper adds 'extra goodness' to breakfast, lunch and dinner.
The brand is hoping to replicate their success in Australia, where they are available in over 1200 health stores and independent supermarkets and are currently looking to enter the mass market through Costco and Woolworths, in the UK.
“We’re really excited about our UK launch. Veganism is getting big in Australia and we do extremely well in this sector, but what is really exciting are the number of customers embracing the brand, and loving the flavours on offer, who aren’t necessarily following a plant based diet. We’re confident, given the feedback we get from customers here, that the UK public will embrace the brand and we have an exciting marketing campaign in place to tell them all about it," said Olga Plotnikova.
Available in jars (60-120g), single serve sachets (15-20g) and value pack formats (125-170g), Ocado launched the value packs in mid July, whilst Holland & Barrett, after a successful trial, have launched the sachets in 189 stores in addition to four jar varieties online.
Charlie Hacker, Buying Manager at Ocado, said: “We know that healthier products are high on the list of priorities for many of our customers and we’re constantly looking to expand our extensive range of plant based options. These Pimp My Salad toppers are an exciting addition to Ocado because they give our customers the opportunity to add a new brand into their weekly shop, and offer a delicious twist to their favourite foods.”