Although not a recent reformulation project, Nestlé successfully removed 30% sugar from its Rowntrees Fruit Pastilles and Randoms in 2017.
Prior to meddling with the sugar content, Rowntrees Fruit Pastilles contained 55.9g of sugar per 100g, and Randoms contained 53.1g of sugar per 100g.
Having spent ‘months tweaking, tasting and testing’ more than 76 versions of the recipe, the food giant achieved its 30% reduction by substituting sugar with maize fibre – which the company stressed is a natural ingredient.
Today, the sugar-reduced variety of Rowntrees Fruit Pastilles contains 37.8g of sugar per 100g, and the sugar-reduced Randoms, 38.5g of sugar.
Reformulation efforts have also had an impact on overall calorie content. The calories in Fruit Pastilles 30% less sugar have 325kcal per 100g, compared with 352kcal per 100g in the standard product.
And the calories in Randoms 30% less sugar are 299kcal per 100g, compared with 334kcal per 100g in the standard products.