French juice brand Joker, owned by Eckes Granini, developed a juice product with 30% less sugar.
First launched in January 2018, the range of juices – available in orange, multifruit, and citrus – achieve a sugar reduction thanks to the addition of coconut water.
Coconut water is the clear liquid found inside coconuts. Typically, 100ml of coconut water contains just 2.6g of sugar, compared to the 8g of sugar found in 100ml of orange juice.
Joker’s 30% reduced sugar range is ranked ‘B’ according to the Nutri-Score labelling scheme.
French supermarket retailer Auchun has since taken a leaf out of Eckes Granini’s book, having similarly reduced sugar content by 30% in line of own-brand juices. Launched earlier this year, Auchun’s two new SKUs, orange & mandarin and multifruit, showcase the coconut flavour on the label. Similarly to Joker’s products, the line is has a ‘B’ Nutri-Score ranking.