French juice manufacturer Cidou is using ‘an unprecedented manufacturing process’ to produce juices will less sugar.
The range of new juices, named ‘Les Desucrés’ (the de-sugared), is made from pure fruit juice – part of which is set aside, and the other part filtered. This allows Cidou to ‘capture’ the sugars.
The filtered, ‘de-sugared’ juice is then mixed in with the pure juice – whether it be for the range’s Fruits from the Orchard, Sweet Apple, of Multifruit SKU.
The result is a beverage with 30% less sugar (containing 6.5g sugar per 100ml) than a standard pure juice, which is ranked ‘B’ according to the Nutri-Score labelling scheme. It also achieves a Nova score of 1 – meaning the product is minimally processed.