Mash Direct is brining a new Cauliflower Bites product to supermarket shelves in the UK.
According to the company, the new SKU is tapping into ‘burgeoning demand’ for innovative cauliflower products. It also feeds into growing consumer trends for convenient, healthy, and vegetarians sides.
The Cauliflower Bites can be cooked in less than 20 minutes in the oven. They are low in saturated fat, gluten-free, and are free from artificial flavourings and colourings.
They have a ‘light and crispy’ coating that provide a ‘crunchy texture’. A 150g serving contains 233 calories.
“We have seen a huge surge in demand for cauliflower in the UK in recent years, as it is a really delicious and versatile vegetable,” said Mash Direct COO Jack Hamilton.
“The Cauliflower Bites align with a number of eating occasions as they can be served as a canapé and are also delicious as the main component of a meal. The Cauliflower Bites will continue to fulfill our mission to bring innovative, healthy and high-quality products to consumers and our retail partners.”
The product is available at Nisa for an RRP of £2.00. A number of independent stores throughout the UK are also stocking the 300g packs.