UK meat alternatives brand Meatless Farm has replaced soya with pea protein in its sausages and burger patties, which it said will deliver taste and texture that are even more like meat.
Morten Toft Bech, Founder of Meatless Farm, said the products are designed to tempt even more meat eaters to trial and adopt its meat-free products.
He said: “Since launch, our purpose has been to help people eat a little less meat in order to create a more sustainable food system. Taste and texture are the biggest barriers to trial for meat eaters which is why we are very excited to launch our meatiest recipe yet. We’ve seen a shift in consumer attitudes towards plant-based food, it’s not a vegan niche but becoming a mainstream movement. More than seven out of ten people make repeat purchases of our products and we are predicting that as more people try our great products even more will buy them again and again.”