French brand Madia Bio is ‘democratising’ superfoods with the launch of spirulina ‘for the whole family’.
The company is launching a ‘flagship product’: organic spirulina powder.
The blue-green ingredient is ‘easily integrated’ into recipes and its resealable packaging maintains nutritional value and extends shelf-life, the company said.
Madia Bio's spirulina powder is available in specialized stores, concept stores and pharmacies throughout France. It is also sold online (on Greenweez, Nature & Découvertes, Amazon and Santé Discount).