UK-based Aire is launching a 'premium' CBD oil that it claims delivers a 'great taste'.
The Leeds-based company said it wants to stand out in the crowded CBD space with the rollout of a range of all-natural CBD oils that put ‘great-taste’ at the heart of the business and deliver a premium experience.
Founders Oli Harris and Adam Flanagan believe taking this approach will help make CBD more accessible, meaning more people can start to enjoy the benefits. The company highlighted CBD's positive associations with mood suggesting the oil can help 'blow away the blues'.
Flanagan elaborated: “Just because it’s CBD people just seem to accept that it’s going to taste terrible. Or they’ll buy a product that has artificial ingredients added that hide the natural flavour. We’ve worked for nearly two years on getting the flavour of our oils right and are proud to say that we’ve now got a range of 100% hemp-based products which actually taste great. They’re clean and crisp, meaning people will actually enjoy taking them.”
Harris added: “And, it’s not just the taste. We’ve really focussed on getting every detail of the customer’s experience right. The website, the buying process, the packaging, all the way through to what’s inside the box when it arrives, everything has been done to make you feel appreciated and reassured as a customer. We really hope this approach helps more people feel comfortable trying CBD for the first time.’’
Aire will initially have three 10ml oils available on their website. The company said it works with one of Europe’s 'most renowned' CBD manufacturers, using premium-grade CBD, refined hemp-seed oil and added hemp terpenes. "This combination helps deliver the unique taste whilst making sure it delivers all the great benefits that regular CBD users will expect."