Spanish food tech start-up Foods For Tomorrow is expanding in France with the launch of a new range of meat analogue products in Franprix.
The company said it is accelerating its international expansion through the agreement. The company's Heura meat-free brand is now present in seven international markets: France, Hong Kong, Singapore, Holland, Portugal, Andorra and Spain.
Bernat Añaños, Foods for Tomorrow co-founder, said the launch comes in response to growing interest in plant-based proteins in France. "According to studies, 79% of French citizens do not follow a specific diet but 35% of them already admit to having reduced their consumption of meat in recent years.
"Heura offers a nutritious and tasty alternative for all these people who seek to reduce their meat consumption and adopt a more plant-based diet, without giving up on flavor and taste."
Foods for Tomorrow finished 2019 with a turnover of €2.5m and wants to 'heavily bet on its internationalization' to keep multiplying its figures in 2020.
Añaños added: “We were born to offer 100% plant-based alternatives that do not mean a sacrifice, now the time has come to bring this culinary experience to as many people as possible and as fast as we can with a rapid international expansion. We are rebels with a cause and a lot of ambition."