Pladis 'best of British' biscuits
Snack maker Pladis is rolling out new, limited edition ‘Best of British’ flavour variants under its McVitie’s Chocolate Digestives brand.
McVitie's is sponsoring Team GB and the brand has undergone a 'patriotic makeover' ahead of the Tokyo 2020 Olympic Games. As part of the marketing drive, three 'quintessentially British flavours' will join the line up from February, the company said.
New flavours include: marmalade on toast, cherry bakewell and strawberries & cream.
Emma Stowers, brand birector for McVitie’s at pladis UK&I, commented: “As part of our partnership we knew that we wanted to create a big buzz around this year’s Olympic Games and help the nation cheer on Team GB from their own homes. And, what better way to do this than by launching a range of distinctively British, limited-edition flavours to the McVitie’s Chocolate Digestives range?
“As the nation’s Biggest Biscuit Brand, we’re present in 27 million households in the UK. The introduction of these never-before-seen flavours will help retailers to drive interest in, and sales for, McVitie’s when national interest around the Olympic Games is at an all-time high.”
The launch of McVitie’s Best of British Chocolate Digestives comes as the brand begins to roll-out an on-pack ‘proud partner’ logo across its biscuits and cakes ranges.