Prodigy Cahoots: 'It’s time for a chocolate revolution'
Prodigy is a chocolate brand that aims to 'reimagine' chocolate classics for 'a new generation of health-conscious and sustainably-minded consumers'.
The company has launched two new bars : Coconut Cahoots and Peanut & Caramel Cahoots.
The Coconut Cahoots bar has a coconut centre with a chocolate coating. Peanut & Caramel Cahoots features a peanut, sweet caramel and nougat centre wrapped in chocolate.
The Cahoots are made with natural ingredients, have less than half the sugar of mainstream alternatives, are vegan, contain up to 30% of the RDA of fibre, and feature plastic-free packaging.
The new SKU's join Prodigy's existing line-up of Chunky Chocolate and Chunky Orange Chocolate with Baobab.
Like all Prodigy snacks, Cahoots Bars include raw cacao ingredients to retain the 'maximum nutrients'. The company has also added superfoods like lucuma, green tea, and added fibre which benefits the gut.
“Refined sugars and energy slumps are out and nutrient rich ingredients are in, all without compromising everything we love about chocolate,” said Sameer Vaswani, founder of Prodigy Snacks. “I’ve spent a lifetime in the business of chocolate and I’ve seen the good, the bad and quite honestly, the evil ingredients and unhealthy processes that exist in so many chocolate snacks available today. It’s time for a chocolate revolution and Prodigy Snacks is reinventing chocolate for the mainstream market. It’s a rebirth of how chocolate should have been made – we are taking the classics we all grew up with and making them better for you and better for the planet.”
Coconut Cahoots and Peanut & Caramel Cahoots are available from prodigysnacks.com and Amazon from 3rd Feb 2020, with distribution expanding in early 2020.
