Vegan savoury snack bar, The Savourists, has launched in Planet Organic in the UK.
Billing itself as a 'completely unique product', The Savourists said its snack bars are a 'protein rich' alternative to high-sugar snack bars.
"Dominated by sugary quick fixes, the snacking category simply wasn’t responding to changes in consumer behaviour. People are eating differently around mealtimes and are actively seeking more savoury alternatives, but snack bars have been slow to evolve to this shift," co-founder Harry Turpin explained.
The Savourists bars deliver umami flavours and plant protein for the 'next generation savoury snacks', he continued.
The line includes two flavours: black olive & Nori seaweed and sundried tomato & herb.
The bars are made of compressed pumpkin and sunflower seeds, contain 'over' 6g of protein, under 1.5g of sugar and are gluten free, vegan and high fibre.
The RRP will be £1.85 for a single bar. The range will be available in independent stores across the UK as well as leading health food shops, wholesalers and online, the company revealed.