German confectioner Pulmoll is rolling out new hemp pastilles throughout Germany.
The product will be available through supermarkets, hypermarkets, convenience channels, gas stations and drugstores, the company said. The launch will be supported by a marketing campaign consisting of traditional advertising, online advertising and PR.
Announcing the launch, Pulmoll stressed the product is 'fully legal'.
The 'unmistakable' hemp taste is achieved through the use of natural hemp aroma with the addition of menthol. The product is sugar-free, sweetened using steviol glycosides from the stevia plant. It is suitable for vegetarians and vegans.